Face Value

Lifting up one’s cuff to check the time has rarely been more discreetly satisfying with Louis Erard’s refreshed 1931 and Excellence collection.


Everyone has a morning grooming ritual before heading out to work. Be it a donning pair of mother-of-pearl cufflinks after a healthy breakfast, or putting on a trusty pair of oxfords (or brogues if you subscribe to the Kingsman: The Secret Service ideal) to see you through the day. And despite the advent of the smartphone and the soon-to-be remora-like presence of smartwatches, there will always be a place on the wrist for a mechanical timepiece with classically inspired sensibilities. Don’t believe us? Clearly refusing to be digitally dislodged from its perch as an assertive addition to any man’s sartorial arsenal, Louis Erard’s 1931 Small Seconds should make for tantalising proof that the bandwagon eventually sheds its cool and that the watch’s luxuriously fuss-free dial face will inevitably pay dividend in spades even as naysayers swipe away on lithium battery activated LED ones. The flame-blued hands, off-centred seconds sub-dial and date window isn’t going to clear your diary or loosen your belt with fitness trackers, but this 500-piece limited issue presented in a box containing a seal, wax, and vintage stationary is a loving tribute to the year when the Louis Erard was founded in La Chaux-de-Fonds. The company hit a rough patch during the 1940s when principal activity revolved around producing cases for other watch brands. This was before any financial restructuring, and its acquisition by a group of investors led by Alain Spinedi many decades later led to success with accessible mechanical timepieces that inspired confidence as a result of its Swiss heritage and precision. Till date, the brand has successfully presented several breakthrough models, such as in-house regulator power reserve complications and moon phase chronographs. Yet, through it all, it is models such as the three-hand Open Balance addition to the Excellence collection that reiterates its stance as a no-nonsense purveyor of time-keeping tradition, quietly building a rep as one of the surest manufactures around – and given its willingness to give wearers a glimpse of the watch’s inner-workings from the front just above six o’clock, the mastery of old-school aesthetics based on suggestions rather than flash is refreshing indeed. It cuts as close to the skin as a beloved bespoke shirt would. Oh, the drawbacks of owning one? There isn’t really any. Smarten up your act today the right way and bring a little more soul to the table. You’ll no longer be left in the dark when the battery level hangs in the balance.

1931 Vintage Small SecondS 500-piece limited edition moVement Automatic Selita SW-290 calibre with decorated oscillating weight caSe 40mm in stainless steel or rose gold PVD, water resistant to 50m Strap Black leather with pin buckle price RM5,740 excellence open Balance moVement Automatic Soprod SOP A10BV-2 calibre caSe 40mm in stainless steel, water resistant to 50m Strap Black crocodile-pattern leather with steel folding clasp price RM7,230

Facebook Comments

22 thoughts on “Face Value

  • 23/01/2016 at 12:15 am

    Your website can go viral, you need some
    initial traffic only. But how to get initial traffic??
    Search in google for: Mamjo’s viral tool

  • 08/03/2016 at 1:50 pm

    It’s amazing for me to have a web page, which is good in support
    of my experience. thanks admin

  • 10/03/2016 at 3:13 pm

    Hello there I am so delighted I found your weblog,
    I really found you by error, while I was browsing on Bing for something else, Anyways
    I am here now and would just like to say many thanks for a fantastic post
    and a all round exciting blog (I also love the theme/design),
    I don’t have time to look over it all at the moment but I
    have bookmarked it and also added your RSS feeds, so when I have time I will be
    back to read a great deal more, Please do keep up the fantastic work.

  • 12/03/2016 at 2:33 pm

    Hello there! This post could not be written any better!
    Reading through this post reminds me of my good old room mate!
    He always kept talking about this. I will forward this page to him.
    Fairly certain he will have a good read. Thank you for

  • 15/03/2016 at 3:39 pm

    Your mode of describing everything in this paragraph is actually good,
    everybody be able to simply know it, Thanks a whole lot.

  • 18/03/2016 at 7:04 pm

    Woah! I’m really loving the template/theme with
    this website. It’s simple, yet effective. Plenty of times it’s difficult to have that “perfect balance” between user friendliness
    and appearance. I have to admit that you’ve done a awesome job using this type of.
    Also, the blog loads extremely quick in my opinion on Internet explorer.
    Excellent Blog!

  • 21/03/2016 at 11:24 pm

    Hello it’s me, I am also visiting this site on a regular basis, this site is in fact pleasant and
    the visitors are in fact sharing fastidious thoughts.

  • 23/03/2016 at 3:23 am

    Excellent post. I used to be checking constantly
    this weblog and I’m impressed! Extremely useful info specially the final section :
    ) I maintain such information much. I was seeking this particular information for a long time.
    Thanks and best of luck.

  • 25/03/2016 at 2:06 am

    Hello, its nice post about media print, we all understand media is a wonderful source of

  • 27/03/2016 at 12:37 am

    I visited multiple sites however the audio quality for audio songs
    current at this site is genuinely excellent.

  • 31/03/2016 at 3:51 am

    It’s very straightforward to learn any topic on web in comparison with textbooks, while
    i found this post around this web page.

  • 11/04/2016 at 7:10 pm

    Unquestionably imagine that that you stated.
    Your favorite reason appeared to be in the internet the easiest thing to understand
    of. I only say to you personally, I definitely
    get annoyed concurrently as people consider concerns which they plainly don’t realize about.
    You controlled hitting the nail upon the highest as well as
    defined out everything without need side effect
    , folks can require a signal. Will likely be again to obtain additional.

  • 27/04/2016 at 12:46 pm

    Hmm it looks much like your website ate my first comment
    (it was extremely long) therefore i guess I’ll just sum it the things
    i submitted and say, I’m thoroughly enjoying your site.
    I too am an aspiring blog writer but I’m still a new comer to the
    whole thing. Do you possess any suggestions
    for newbie blog writers? I’d really appreciate

  • 20/05/2016 at 3:10 pm

    Magnificent beat ! I would like to apprentice even as you amend your website, how can i subscribe for a blog website? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast offered vivid clear idea

  • 28/05/2016 at 7:58 pm

    I such as the valuable information you provide in your articles.
    I will bookmark your weblog and look into once
    again here frequently. I’m reasonably sure I am going to learn many new stuff proper on this site!
    Best of luck for the next!

  • 30/05/2016 at 4:05 am

    Having look at this I believed it was actually extremely informative.

    I appreciate you locating the time and energy to place this
    short article together. I once again find myself personally spending plenty of
    time both reading and leaving comments. But what exactly, it was
    still worthwhile!

  • 30/05/2016 at 9:47 pm

    Simply wish to say your article is as astonishing. The clarity for your publish is simply spectacular and that i can suppose you’re a professional on this subject.
    Fine along with your permission let me to clutch your
    RSS feed to stay updated with drawing close post. Thanks 1,
    000,000 and please continue the enjoyable work.

  • 01/06/2016 at 3:49 am

    Greetings from Florida! I’m bored at work and so
    i decided to look at your site on my own iphone during lunch break.
    I love the knowledge you provide here and can’t wait to have a look after i return home.
    I’m surprised at how fast your blog site loaded on my own mobile ..
    I’m not even using WIFI, just 3G .. Anyways, amazing site!

  • 04/06/2016 at 9:31 pm

    You’re so cool! I actually do not believe I’ve read through
    anything such as that before. So wonderful to
    discover another person with original ideas on this subject.
    Really.. thanks a lot for starting this up.
    This page is a thing that is required on the web, someone with a little
    bit of originality!

  • 06/06/2016 at 8:46 pm

    Spot up with this write-up, I seriously feel that this page needs
    a great deal more attention. I’ll more likely be back again to read more, many thanks for the

  • 12/06/2016 at 9:51 am

    Hi, this weekend is fastidious for me, for the reason that this time i am reading this great informative post here at my house.

  • 02/09/2016 at 5:03 am

    Please let me know if you’re looking for a author for your site.
    You have some really great posts and I believe I would be a
    good asset. If you ever want to take some of the load off, I’d love to write
    some articles for your blog in exchange for a
    link back to mine. Please shoot me an e-mail if interested.


Leave a Reply

Your email address will not be published. Required fields are marked *

error: Content is protected !!